When 70 Percent Support Marijuana Legalization, Starbucks Gets The Message

A remarkable scenario played out in the American media recently, and beyond the import of the story itself is the quantum shift in public perception that it illustrates.

A pro-cannabis group based in Colorado called for a nationwide boycott of coffee giant Starbucks after activists spotted a Starbucks logo on the website of a virulently extremist anti-drug organization. After intense negative publicity ensued, Starbucks actually felt moved to issue a denial.